BARC India

BARC India to separate free and pay viewership in reporting 

BARC India has announced that it will start reporting viewership from free and pay platforms separately starting from week 27 (June 29 – July 5).  BARC, the world’s largest measurement body, had previously reported the pay and free figures combined. In a statement, BARC confirmed that the new Pay & Free platform variable will be […]

Four media measurement bodies to form global alliance

Audience Measurement bodies from four major nations are joining together in an effort to assess the global impact of digital media. BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) announced in a joint statement on Wednesday, May 15 that they will collaborate on future audience measurement initiatives including the development of common technical […]