BARB


Barb taps into timeshifted data

Barb, the official source of TV viewing figures in the UK, has started reporting timeshift data for the first time.  The new reporting format will allow Barb to measure how TV viewing builds in the four weeks following broadcast, and is available in addition to the current Barb figures, which comprise viewing in the seven […]

BARB to include catch-up and online ratings from this year

UK ratings organisation BARB is to include online and catch-up services in its ratings reports by the end of this year. BARB will begin measuring catch-up viewership for services including BBC iPlayer, 4oD and ITV Player, providing an official measurement of audiences on these services for the first time. BARB has now appointed Kantar Media […]