AVOD


Europeans express preference for ad-supported sports streamers

A quarter of European sports fans would prefer an ad-supported platform over pay-per-view and subscription options. A new report from Rakuten Advertising found that 26% of Europeans would put an ad-supported VOD service over other media as a means of watching sport if it meant they wouldn’t have to pay a subscription fee. Of the […]

Roku strikes Endemol Shine AVOD deals in US, UK

Ad-supported streamer Roku has struck a slew of new deals with Endemol Shine Group (ESG) that cover both the US and UK. ESG is rolling out three channels in the US via Roku, with Reel Truth Crime, DIY Daily and Wipeout Xtra all becoming available via The Roku Channel. Specialist true crime brand Reel Truth […]

US overtakes China as home of AVOD, with spending to top US$53 billion by 2025

The US has overtaken China to become the biggest spender on AVOD services, with global spending set to more than double by 2025. Global AVOD expenditure is predicted to double to more than $53bn by 2025, according to the latest findings from Digital TV Research, which also reported that China’s spending had dropped by 8.9% […]

AVOD My5 sees busiest week ever with 184% YOY growth 

My5, the video on demand platform of UK free to air broadcaster Channel 5, saw record viewing numbers on the week commencing April 27. Last week, the AVOD saw its strongest ever week with week-on-week viewing up by 59% and year-on-year viewing up 184%. The week surpassed week 4 of 2016 when Big Brother drove […]

Interest in AVODs on the rise as consumers count pennies

With the current financial climate appearing more uncertain amid the global pandemic, consumers are becoming increasingly receptive to ad-supported video streaming. In a new study of the UK, France, Germany, Italy, Spain and the Netherlands from Raktuen Advertising, 60% of respondents said that they would sign up to an AVOD service such as ViacomCBS-owned Pluto […]

Tubi launches Kids app on iOS

Ad-supported streamer Tubi, which was acquired by Fox in March for US$440 million, is launching its kids app to iOS devices. Tubi Kids offers over 1,200 age-appropriate movies and TV shows in what equates to over 5,000 hours of content, for free. Highlights include movies such as Steven Spielberg’s The Adventures of TinTin, Norm of […]

Comcast acquires AVOD player Xumo

Comcast has acquired US AVOD Xumo from Panasonic and Meredith Corp. Xumo offers ad-supported live and on-demand streaming content and features over 190 channels such as ABC News, Fox Sports and USA Today. In a succinct statement, Xumo said: “The talented team at Xumo has created a successful, growing, and best-in-class set of streaming capabilities. […]

Rakuten TV launches Kids TV channel

AVOD platform Rakuten TV has announced the launch of the new Kids TV channel. As the title would suggest, the channel will offer a range of children’s content and launches in partnership with Aardman Animations, Milimages, Motion Pictures and Lingokids. Rakuten TV is available in more than 42 countries, with the company claiming to be […]

Tubi announces Mexico launch

Tubi, the ad-supported video on demand (AVOD) service, is to expand into Mexico later this year in collaboration with TV Azteca. As part of the deal, TV Azteca will offer advertising sales for Tubi in Mexico and promote the service to its audience via online and other platforms. TV Azteca’s titles will also be made […]

Tubi signs deal with Hisense for “prominent” placing within OS

AVOD Tubi has signed a deal with TV maker Hisense to offer its library on the new Vidaa platform. The offering will be available in the US, Canada, Australia and the UK – where the streamer will launch early in 2020. The company said that new Hisense TVs with Cidaa will have Tubi preloaded and […]