Augmented Reality

AR and VR investments reach US$2.3bn

The amount of money invested last year in virtual and augmented reality companies more than tripled compared to 2015, according to new research. Digi-Capital’s new ‘Augmented/Virtual Reality Report and Deals Database’ said that venture capitalists and corporate investors put US$2.3 billion into AR and VR startups in 2016, compared to some US$700m in 2015. AR […]

Fox creates new video-gaming, location-based ents and VR division

Twentieth Century Fox and Fox Networks has created a new division to oversee video-gaming, location-based entertainment and virtual and augmented reality productions under Twentieth Century Fox Film content management chief Salil Mehta. The new unit, FoxNext, will oversee the production of studio franchise VR experiences, such as the already announced Alien and Planet of the […]

VR and AR to ‘revolutionise e-commerce’

Virtual reality and augmented reality are set to “revolutionise the e-commerce industry” and reach a predicted value of US$150 billion (€142 billion) by 2020, according to Warc. The marketing and ad agency claims that the VR and AR will offer “viable ways for brands to engage emotionally with consumers in 2017” and are a key […]

Google’s Tango AR goes live on Lenovo smartphone

The first smartphone to support Google’s augmented reality (AR) initiative, Tango, has now launched in the US. The Lenovo Phab 2 Pro uses Google’s Tango technology to enable AR gaming and utilities, with users able look through the phone’s screen to see objects and information overlaid onto the real world. At launch Google said that […]

AR app downloads to top 2.3 billion by 2021

Augmented reality app downloads will top 2.3 billion by 2021, representing a 380% increase from an estimated 482 million in 2016, according to Juniper Research. The new study claims that the popularity of Pokémon Go is inspiring app developers to incorporate AR technologies into their applications in a bid to recreate the game’s global success. […]

Techicolor launches VR, AR development centre

Technicolor has launched a centre that will be tasked with developing “high-end content, platforms and technology” for virtual reality, augmented reality and other immersive media applications. The Culver City, California-based Technicolor Experience Center is a purpose-built space that will allow Technicolor staff, partners and customers to “engage in cutting edge projects”. Teams of artists, engineers, […]

VR and AR investment reaches US$686m in 2015

Augmented and Virtual Reality deals accounted for US$686 million of investments in 2015, according to new research. The Digi-Capital report said there has now been six straight quarters of AR and VR investment growth with US$250 million invested in Q4 2015 alone – a nearly six-fold increase on the rate of investment in mid-2014. The study claims that […]