Augmented Reality


IDC: VR has suffered from ‘unrealistic expectations’

Virtual reality has suffered from “unrealistic growth expectations” but the market is still expanding at a “reasonable rate”, according to research firm IDC. The company’s latest ‘Worldwide Quarterly Augmented and Virtual Reality Headset Tracker’ estimates that the the combined virtual reality (VR) and augmented reality (AR) headset market will reach 13.7 million units in 2017. […]

Google widens AR reach with ARCore Android SDK

Google has previewed a new augmented reality software development kit (SDK), designed to bring AR capabilities to new and existing Android phones. ARCore is built on the AR work that Google has done over the past three years with its Tango platform – but works without any additional hardware, allowing it to scale “across the […]

Inception signs up for Microsoft MR and Facebook Camera Effects

RTL Group-backed virtual and augmented reality specialist Inception has joined Microsoft’s Windows Mixed Reality Programme and has been chosen as a beta partner for Facebook’s augmented reality Camera Effects Programme. The Microsoft move will seen Inception add Microsoft’s Windows Mixed Reality to the list of platforms it supports. Inception has incorporated Cortana, Microsoft’s personal digital […]

Disney and Lucasfilm launching Star Wars augmented reality event

Disney and Lucasfilm are to launch a Star Wars augmented reality event as part of an initiative to celebrate the launch of new products associated with Star Wars: The Last Jedi. Find the Force, a pop-up AR treasure hunt, will be part of Force Friday II on September 1. Star Wars fans attending the three-day […]

eMarketer: US virtual reality use to climb 110% this year

Virtual reality usage will grow by 110% in the US this year, but will not reach mass adoption “in the foreseeable future”, according to eMarketer. The research firm’s first forecast on virtual and augmented reality estimates that 22.4 million people in the US will engage with a form of VR monthly in 2017, up 109.5% […]

Google announces standalone Daydream VR headsets

The first standalone virtual reality headsets to run using Google’s Daydream VR platform are due to launch later this year, the tech giant has announced. Revealing the news at its Google I/O developer conference in California yesterday, Google said that HTC VIVE and Lenovo are both working on devices. The move marks a major evolution […]

Facebook makes AR push, launches VR app

Facebook signalled a major push into augmented reality and launched a VR app for communicating with friends at its F8 conference yesterday. Speaking at the developers event in San Jose, California, Facebook CEO Mark Zuckerberg announced Facebook’s new Camera Effects Platform, which is designed to giving developers the power to build AR tools. “If you […]

Mixed reality entertainment still ‘future gazing’ but tech advancing rapidly

The application of ‘mixed reality’ to consumer-facing entertainment services is still some way off, but the technology is advancing rapidly, attendees at MIPTV heard today. Speaking on a panel session on mixed reality at the show, Luke Ritchie, head of interactive arts at Nexus Studios said mixed reality – mapping objects in the real world […]

VR headset sales to grow 800% by 2021

Global sales of smartphone VR headsets will grow fivefold and sales of dedicated VR headsets will grow eightfold between 2017 and 2021, according to new research. The latest figures from CCS Insight claim that sales of smartphone virtual reality devices will continue to deliver the “lion’s share of unit volumes”, with 70 million expected to […]

VR device shipments to reach 110m by 2021

VR device shipments will reach a total of 110 million by 2021, with the industry to benefit from a “swath of new and compelling content choices”, according to ABI Research. The new report claims that while mobile device-reliant virtual reality (VR) shipments — such as Samsung Gear VR and Google Daydream— dwarf today’s other VR […]