AT&T


Streaming dominating WarnerMedia commissions with HBO Max launch on horizon

With AT&T’s HBO Max OTT service months away from launch, the company’s emphasis on the service has been laid clear by a new report. According to new figures from Ampere Analysis, by Q4 2019, streaming commissions represented 73% of WarnerMedia’s new TV projects. This is a significant change from Q4 2018, where streaming only represented […]

HBO Max costs AT&T US$1.2 billion in lost licensing revenue 

Upcoming streamer HBO Max has cost AT&T’s WarnerMedia over US$1 billion in forgone revenue, the operator’s quarterly results have revealed.  By setting aside content like Friends to exclusively be streamed on the service, WarnerMedia missed out on over US$1.2 billion in licencing revenue during the quarter. The service also cost Warner US$500 million in lost […]

WarnerMedia hires Idell to helm D2C research

AT&T has appointed Cheryl Idell as the EVP and chief research officer of WarnerMedia Entertainment and direct-to-consumer. Idell joins from Snap, owner of social media app Snapchat, where she served as the company’s head of US vertical measurement. She also previously worked at Mindshare as the head of its west coast offices, Nielsen as EVP […]

AT&T to turn Audience Network into HBO Max preview channel

WarnerMedia is transforming its Audience Network pay TV channel into one designed to market its upcoming streamer HBO Max. The network was a legacy asset from AT&T’s acquisition of DirecTV. Its fate has long been a topic of discussion for the company’s execs, and it has been without a programming executive since the departure of […]

Bernie Sanders wants to break up Comcast, Verizon & AT&T; introduces ‘internet for all’ plan

US Democratic presidential candidate Bernie Sanders has announced his plans for publicly-funded broadband networks and the break up of major service providers. In an issued statement from his campaign, Sanders said that the “greed” of major service providers such as Verizon and Comcast “must end.” According to the International Telecommunication Union in 2017, 76% of […]

HBO Max predicted to exceed 50 million subs by 2025

A new report has predicted that WarnerMedia’s upcoming HBO Max will reach almost 51 million subscribers by 2025.  According to analyst Michael Nathanson of MoffettNathanson Research, the streamer will surpass the company’s expectations to generate US$8.2 billion in total revenues by 2025 with a growth rate of over 10%.  The researcher’s estimates include fee revenues […]

Disney+ to exceed 100 million subs by 2025

Imminently launching streamer Disney+ is expected to reach 101 million subscribers by 2025. According to a new report from Digital TV Research, the ‘big five’ SVOD platforms are expected to have a total of 529 million global subscribers, adding 257 million subscribers between 2019-25. The analyst expects Disney+ to clearly establish itself as the third-placed […]

AT&T officially unveils US$14.99 HBO Max

AT&T has officially lifted the lid on HBO Max, announcing that the streamer will launch in May 2020 at US$14.99 per month.  The streamer will launch with 10,000 hours of content and, as previously reported, existing AT&T HBO customers and HBO Now direct-billed subscribers will receive the new service at no additional cost. In addition, […]

AT&T announces sale of CME to Czech investment group

AT&T has agreed to sell broadcaster Central European Media Enterprises (CME) to PPF, an investment group owned by the Czech Republic’s wealthiest man Petr Kellner. The deal is valued at US$2.1 billion, with AT&T to receive approximately US$1.1 billion in cash at close and be relieved of a US$575 million debt guarantee.  CME was inherited […]