AT&T


WarnerMedia revamps leadership team ahead of streaming launch

WarnerMedia has reorganised its leadership team and has named Robert Greenblatt, formerly chairman of NBC Entertainment, as chairman of WarnerMedia Entertainment and direct-to-consumer, following completion of AT&T’s US$81 billion acquisition of Time Warner. WarnerMedia CEO John Stankey has also given expanded roles to Jeff Zucker, who becomes Chairman, WarnerMedia News & Sports, and President, CNN; […]

HBO chief Plepler steps down amid WarnerMedia consolidation moves

HBO CEO Richard Plepler has abruptly stepped down from the AT&T-owned company after 27 years of service, as WarnerMedia looks to reorganise its operations. Plepler’s decision arrived on Thursday, days after the United States Court of Appeals rejected the US Justice Department’s last-ditch attempt to break up the AT&T-Time Warner merger. AT&T has moved quickly […]

Disney reportedly in talks to acquire WarnerMedia Hulu stake

Disney is in active talks with AT&T to acquire WarnerMedia’s 10% stake in Hulu, according to Variety. The house of mouse is already set to own 60% of the US streamer once it closes its acquisition of 21stCentury Fox assets. If the deal with WarnerMedia were to go forward, it would have a majority stake […]

AT&T chief says WarnerMedia streamer will rely on mixed revenue model

WarnerMedia’s new streaming service will work with a mix of ad-supported and ad-free models to keep the business profitable, according to AT&T chief executive Randall Stephenson. Speaking as AT&T released Q4 earnings, Stephenson said: “We are strong believers and what [WarnerMedia chief] John Stankey likes to call two-sided business models” combining subscription and advertising elements. […]

AT&T CFO: WarnerMedia ‘treasure trove’ of content will provide competitive advantage

WarnerMedia’s “treasure trove” or quality content will give the company a key point of differentiation to competitors as it prepares for its direct-to-consumer launch later this year, according to AT&T chief financial officer John Stephens. Speaking at the Citi 2019 Global TMT West Conference this week, Stephens also said that AT&T, which acquired WarnerMedia last […]

Hulu, AT&T reportedly mulling ads when viewers press pause

Hulu and AT&T are both looking at the option of adding advertising to their current, or upcoming, platforms when viewers pause for a break. Hulu intends to unveil what it calls “pause ads” in 2019, according to Variety. AT&T is also looking at the option for its upcoming WarnerMedia-branded streamer, which will launch at the […]

WarnerMedia’s ‘Netflix killer’ SVOD service to offer three tiers

WarnerMedia owner AT&T has revealed that the company’s upcoming SVOD service will include three separate packages for consumers, during an analyst event held Thursday. The service will include an entry-level movie-focused package; a premium service with original programming and blockbuster movies; and a third service that bundles content from the first two plus an extensive […]

DISH blames AT&T as HBO goes dark for first time

HBO has disappeared from US pay TV operator DISH Network’s platform after the pair failed to agree on carriage terms, leading the operator to claim that the move is evidence of AT&T’s power to harm competition in the wake of its merger with Time Warner. The dispute marks the first time that the US premium […]

AT&T plans streaming service launch for 2019

AT&T plans to launch a new streaming service that builds on HBO and WarnerMedia content for the fourth quarter of 2019. The news was announced via an 8-K filing this week, where AT&T elaborated on its plans. “We are committed to launching a compelling and competitive product that will serve as a complement to our […]

AT&T rebrands ad unit to Xandr, agrees addressable TV ad deals

AT&T has rebranded its ad unit to Xandr, describing it as a “new kind of ad company” that will leverage data, premium content, advanced ad technology and AT&T’s distribution across wireless, video and broadband. Xandr will include all aspects of the existing AT&T advertising and analytics businesses and is designed help advertisers and publishers find […]

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