Åsa Sjöberg


TV4 and C More content chief slams Swedish inaction on production incentives

Bonnier Broadcasting, owner of Swedish commercial broadcaster TV4 and pay TV outfit C More, has slammed what it sees as the Swedish government’s failure to support local production. TV4 and C More content director Åsa Sjöberg criticised the failure of the government to provide any financial incentives for local production, making it one of the […]

TV4 names new programming chief

Swedish free and pay TV broadcaster TV4 Group has promoted director of programmes for general TV Åsa Sjöberg to director of content for the group, with overall responsibility for programming in all channels and across all platforms. Sjöberg’s appointment, effective from October 1, will kick off a wider reorganisation of TV4’s content department, which will […]