Arnd Benninghof

MTGx chief: broadcasters must look to e-sports as ‘defining pillar’ of pop culture

Broadcasters must look to adapt to the specific tastes of millennials in order to survive, and in particular to the emerging phenomenon of e-sports, described by MTGx’s Arnd Benninghoff as “the defining pillar of  pop culture”. Speaking at TV Connect in London this morning, Benninghoff, CEO of Modern Times Group’s new media arm MTGx Ventures, said that younger people are leaving […]