Ampere Analysis

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Ampere: Online advertising now almost twice as valuable as TV ads

Globally online advertising now generates almost twice as much money per-viewer, per-month than TV advertising,…

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Ampere: Champions League the ‘most valued sports competition’

The UEFA Champions League is the sports competition that viewers are most willing to pay…

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Pay TV and OTT: when two tribes go to watch

Pay TV operators can defend their revenues and continue to grow, but they need to…

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Pay TV only subs on the slide as SVOD-only base rises

Pay TV-only subscribers are continuing to decline, while the number of people who only take…

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Ampere: online video watched more in US than Europe

US internet users are more likely to watch online video across a range of devices…

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Ampere: almost three quarters of US web users take SVOD

Almost three quarters of internet users in the US have at least one SVOD subscription,…

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Ampere Analysis: media debt to fuel growth is mostly manageable

The high levels of debt being incurred by big international media companies such as Amazon,…

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Ampere study highlights shifting online video pattern

YouTube remains the most watched video service overall across 14 major markets, but Facebook now…

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Ampere: revenue per channel stronger for streaming pay TV

Virtual pay TV operators in the US are making more than twice the revenue of…

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Ampere: US web users watch more online video than Europeans

Compared to Europe, the US has a higher proportion of internet users who watch video…