Ampere Analysis


Ampere: Premier League rights to pass £10bn mark

The value of Premier League football rights is set to break the £10 billion barrier for the first time, with Amazon emerging as a “significant potential bidder”, according to Ampere Analysis. The research firm predicts that the total value for UK and international rights in the upcoming auction for three seasons from 2019 – 2022 […]

Ampere: Netflix is yet to catch on in France

Netflix is yet to win “the hearts and minds” of people in France, with the French the least likely to take subscription video-on-demand services in a survey spanning 14 countries, according to Ampere Analysis. The research said that France “solidly bucks the trend” when it comes to embracing services like Netflix and Amazon Prime Video […]

Ampere: sports fans ‘significantly more likely’ to take pay TV

Sports fans typically watch more TV than other consumers and are “significantly more likely” to have pay TV and subscribe to premium channels, according to Ampere Analysis. The research firm found that in the UK some 74% of sports fans have pay TV compared to 62% of other viewers, with viewers over the age of […]

Ampere: Online advertising now almost twice as valuable as TV ads

Globally online advertising now generates almost twice as much money per-viewer, per-month than TV advertising, according to Ampere Analysis. Speaking at the Future TV Advertising Forum in London this morning, Ampere research director Richard Broughton said that in 2017 TV advertising generates roughly US$3.3 per-viewer each month, compared to US$5.8 for online. “Your average TV […]

Ampere: Champions League the ‘most valued sports competition’

The UEFA Champions League is the sports competition that viewers are most willing to pay for, according to Ampere Analysis. The research firm surveyed 28,000 onsumers in 14 countries and found that 8.8% said they would be willing to pay to regularly watch the football tournament, compared to 7% for the FIFA World Cup. “UEFA […]

Pay TV and OTT: when two tribes go to watch

Pay TV operators can defend their revenues and continue to grow, but they need to tap into the growing demand for SVOD and cater to the tastes of ‘content connoisseurs’ – one of five ‘TV tribes’ that marketers must now address – according to research by Ampere Analysis for TV technology outfit Nagra. Despite growth […]

Pay TV only subs on the slide as SVOD-only base rises

Pay TV-only subscribers are continuing to decline, while the number of people who only take subscription video-on-demand services is increasing, according to Ampere Analysis’s latest Barometer. Ampere’s latest Barometer bulletin, focusing on cord-stacking – individuals creating their own ‘bundles’ made up of various OTT services – in 11 countries, found that the number of consumers […]

Ampere: online video watched more in US than Europe

US internet users are more likely to watch online video across a range of devices than their European counterparts, according to Ampere Analysis. The research firm said that the number of people who watch online video on smart TVs at least monthly is 66% in the US, compared to 61% in Europe. The proportion who […]

Ampere: almost three quarters of US web users take SVOD

Almost three quarters of internet users in the US have at least one SVOD subscription, according to new research by Ampere Analysis. The company said that 71.6% of internet users in the US have one or more subscription to a service like Netflix or Amazon Prime Video – the highest proportion across the 13 countries […]

Ampere Analysis: media debt to fuel growth is mostly manageable

The high levels of debt being incurred by big international media companies such as Amazon, Altice, Netflix and Verizon as well as significant regional players such as Sky, ITV and Liberty Global are of much less concern than the situation of internet companies before the dot com crash at the turn of the century, according […]