Ampere Analysis

Parks Associates: 50% of US broadband homes own a smart TV

More than 50% of US broadband households own a smart TV and more than 40% have a streaming media player, according to Parks Associates research. The study also reported high ownership figures for games consoles, which feature in more US broadband households than streaming media players. “The rise of voice control enables consumers to control […]

French SVOD suffering from ‘lack of local content’

A lack of local content has dampened the uptake of subscription video-on-demand services in France by comparison with other major markets, according to Ampere Analysis. According to the analyst group, French SVOD services as a whole have less content than SVOD players in Germany, Italy, Spain, the UK and the US, and far lower levels […]

Ampere: Netflix responds to popularity of sci-fi and fantasy content

Science fiction and fantasy has become the most popular genre among Netflix subscribers and this preference is being reflected by Netflix’s commissioning behaviour, according to Ampere Analysis. The research firm said that following the success of flagship series like Stranger Things, sci-fi and fantasy was the most popular genre on Netflix in Q1 2018 with 12% […]

Ampere: SVOD growth plateaus in US, continues in Europe

SVOD subscription growth has plateaued in the US but continues to be healthy in Europe, according to new stats from Ampere Analysis. The research firm said that subscription video-on-demand services in the US have seen no overall penetration increase for four consecutive quarters but claimed that ‘service stacking’ means lots of growth remains in subscriptions. […]

Ampere: Binge viewing more common in the US than Europe

Binge viewing is more common in the US than in Europe but is rapidly becoming “standard practice” in both markets, according to Ampere Analysis. The research firm found the proportion of internet users who ‘strongly agree’ they frequently watch several episodes of the same TV show back-to-back is 22% in the US and 15% in […]

Ampere: over 55s waking up to SVOD bingeing

Although over-55s remain staunch supporters of linear television, a new study shows they are now waking up to binge viewing through SVOD platforms. According to Ampere Analytics, there is virtually no difference in viewing habits between those aged 55-64 and 18-24s if subscription on-demand is the only service in their household. Over-55s SVOD users watched […]

Ampere: Premier League rights to pass £10bn mark

The value of Premier League football rights is set to break the £10 billion barrier for the first time, with Amazon emerging as a “significant potential bidder”, according to Ampere Analysis. The research firm predicts that the total value for UK and international rights in the upcoming auction for three seasons from 2019 – 2022 […]

Ampere: Netflix is yet to catch on in France

Netflix is yet to win “the hearts and minds” of people in France, with the French the least likely to take subscription video-on-demand services in a survey spanning 14 countries, according to Ampere Analysis. The research said that France “solidly bucks the trend” when it comes to embracing services like Netflix and Amazon Prime Video […]

Ampere: sports fans ‘significantly more likely’ to take pay TV

Sports fans typically watch more TV than other consumers and are “significantly more likely” to have pay TV and subscribe to premium channels, according to Ampere Analysis. The research firm found that in the UK some 74% of sports fans have pay TV compared to 62% of other viewers, with viewers over the age of […]

Ampere: Online advertising now almost twice as valuable as TV ads

Globally online advertising now generates almost twice as much money per-viewer, per-month than TV advertising, according to Ampere Analysis. Speaking at the Future TV Advertising Forum in London this morning, Ampere research director Richard Broughton said that in 2017 TV advertising generates roughly US$3.3 per-viewer each month, compared to US$5.8 for online. “Your average TV […]