Amazon Prime


Amazon to ‘significantly increase’ originals spend

Amazon has announced plans to “significantly increase” spend on Amazon Originals content after reporting surging Q1 sales and profits. Speaking on the company’s first quarter earnings call, chief financial officer Brian Olsavsky said that Amazon Prime had experienced “very strong growth” in recent years and that its approach to making original premium content is proving […]

Amazon takes on Netflix with standalone Prime Video

Amazon is going head-to-head with Netflix by launching Prime Video as a standalone, pay-monthly service for the first time in the US. In details published to its US site, Amazon revealed that it will now offer Prime Video as a US$8.99 per month subscription video-on-demand offering, as well as included in its broader Amazon Prime package. […]

Amazon Prime subscribers ‘more likely to use Netflix’

Amazon Prime subscribers in the US are more likely to use Netflix than Prime Instant Video to access video content, according to new research by Strategy Analytics. The report claims that 63% of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video. On a weekly basis, 44% […]

Amazon Prime membership climbs 53%

Worldwide paid membership of Amazon’s Prime subscription service grew 53% last year – 50% in the US and faster outside the US – according to the e-retail giant.  Speaking on Amazon’s fourth quarter earnings call, chief financial officer and senior vice president, Tom Szkutak, said that Prime membership was growing on a “sizeable base” of “tens of […]

Amazon reportedly prepping ad-supported video service

Amazon is reportedly planning to launch an ad-supported streaming service, which will be separate from its subscription Amazon Prime offering. According to a New York Post report, the new ad-supported option will be part of an overhaul of Amazon’s media services that will see it launch a fresh assault on the likes of Hulu in […]

Connected TVs now used in 49% of US households

Some 49% of US households now have at least one TV set connected to the web, up from 38% in 2012 and 24% in 2010, according to new research by Leichtman Research Group. The firm – which counted TVs connected via a video game system, Blu-ray player, smart TV, or stand-alone device like Roku, Apple […]

Amazon cuts UK TV content deal with Warner Bros.

Amazon Prime Instant Video has sealed a deal with Warner Bros. for UK rights to a raft of the studios drama series. Prime Instant Video is replacing the Lovefilm brand in the UK this week. As the rebranding gets underway, Amazon has agreed a multiyear deal with Warner Bros. International Television Distribution. Under the terms […]

Amazon adds ‘millions’ of Prime customers

Amazon said that it has added “millions” of customers in the last three months to Amazon Prime – its subscription service that, in the US, includes unlimited streaming access to some 41,000 movies and TV episodes.  Discussing Amazon’s Q3 results on the company’s earnings call, Amazon CFO Tom Szkutak said “Prime is growing fast” and […]

Multi-channel video subscriptions have peaked, says study

Some 86% of US households subscribe to multi channel video services though penetration is on the decline, according to new stats by Leichtman Research Group (LRG).  The research claims that US multi-channel video penetration “essentially peaked at 88% in 2010” following the digital switchover, having increased from 82% in 2005. Though multi-channel video providers reported […]

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