Amazon Prime


Netflix and other SVOD services now in 59% of US homes

Some 59% of all US households now subscribe to Netflix, Amazon Prime or Hulu, according to Leichtman Research Group. The research claims that the proportion of homes that use at least one subscription video-on-demand (SVOD) service has climbed 12 percentage points from 47% in 2014. Today, 70% of TV owners who do not have a […]

Most Amazon Prime and Hulu customers also use Netflix

Amazon Prime and Hulu viewers in the US “almost always” have a Netflix subscription, according to new stats by Hub Entertainment Research. The US research found that 83% of Amazon Prime users, and 93% of Hulu users also use Netflix – the service that claims the “lion’s share” of SVOD accounts. Some 57% of viewers […]

Report: Amazon prepares music streaming service

Amazon is reportedly preparing a standalone music streaming service, in a move that promises to further expand its existing entertainment options. According to a Reuters report, the Spotify and Apple Music-rivalling service will cost US$9.99 per month and will likely launch towards the end of summer or early autumn with label deals currently being finalised. […]

Ampere: Amazon to take Streaming Partner Programme international

An international launch for Amazon’s recently-introduced, TV company–backed Streaming Partner Program (SPP) is “imminent”, according to a new research note. Ampere Analysis said that the launch of Amazon’s US SPP offering – which now contains 46 partner subscription services from the likes of Showtime and Starz – indicates a wider international move is in the […]

US streaming market ‘approaching saturation’

The US video streaming market is showing the first signs that it is “approaching saturation”, according to a new forecast by Strategy Analytics. The research firm claims that the dollar increase in spend by US consumers on services like Netflix, Amazon Prime and Hulu in 2016 will be lower than in 2015 – indicating the […]

Amazon targets content creators with Amazon Video Direct

Amazon is opening up its Prime Video service to “creators and storytellers”, in a move widely seen as a direct shot at online video rival YouTube. Amazon Video Direct is a new self-service program that will let users make their video content available to Amazon customers, including tens of millions of Prime members. Content creators can choose to […]

Amazon to ‘significantly increase’ originals spend

Amazon has announced plans to “significantly increase” spend on Amazon Originals content after reporting surging Q1 sales and profits. Speaking on the company’s first quarter earnings call, chief financial officer Brian Olsavsky said that Amazon Prime had experienced “very strong growth” in recent years and that its approach to making original premium content is proving […]

Amazon takes on Netflix with standalone Prime Video

Amazon is going head-to-head with Netflix by launching Prime Video as a standalone, pay-monthly service for the first time in the US. In details published to its US site, Amazon revealed that it will now offer Prime Video as a US$8.99 per month subscription video-on-demand offering, as well as included in its broader Amazon Prime package. […]

Amazon Prime subscribers ‘more likely to use Netflix’

Amazon Prime subscribers in the US are more likely to use Netflix than Prime Instant Video to access video content, according to new research by Strategy Analytics. The report claims that 63% of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video. On a weekly basis, 44% […]

Amazon Prime membership climbs 53%

Worldwide paid membership of Amazon’s Prime subscription service grew 53% last year – 50% in the US and faster outside the US – according to the e-retail giant.  Speaking on Amazon’s fourth quarter earnings call, chief financial officer and senior vice president, Tom Szkutak, said that Prime membership was growing on a “sizeable base” of “tens of […]