Amazon Prime


TDG: Two thirds of Hulu users would pick SVOD over pay TV

Two-thirds of Hulu users who also subscribe to a traditional pay TV service said that they’d choose SVOD over pay TV if they were forced to pick one, according to TDG research. The Diffusion Group (TDG) found that 67.3% of Hulu users that also subscribe to legacy pay TV would choose their subscription streaming service, […]

More than half of US millennials tune into SVOD daily

More than half of US millennials now tune into an SVOD service like Netflix, Amazon Prime or Hulu on a daily basis, according to Leichtman Research Group. The research claims that 51% 18-34 year-olds stream a subscription video-on-demand service every day, up from 33% in 2015 and substantially more than the 29% of adults of […]

Netflix among top five ‘must keep’ TV brands in US

Netflix now ranks among the top five ‘must keep’ TV brands in the US, above Fox, ESPN, HBO and Discover, according to new research. Toronto-based consumer research and insight consultancy, Solutions Research Group (SRG), ranked Netflix fourth behind ABC, CBS and NBC in its tenth annual ‘Must Keep TV Report’. “This is the first time […]

Netflix product chief leaving after 18 years

Netflix chief product officer Neil Hunt is leaving the subscription VOD service after nearly two decades, with the company’s talent boss also exiting. Netflix Japan chief Greg Peters is replacing Hunt at the unit, which designs, builds and delivers the platform’s experience. Meanwhile, chief talent officer Tawni Cranz is leaving the business to “pursue other […]

Amazon to maintain high investment in Originals

Amazon’s increased spend on original content will “continue in 2017 and likely beyond”, as it continues to build engagement through its video strategy. Speaking on the company’s fourth quarter earnings call, chief financial officer Brian Olsavsky said that last year Amazon Prime customers more than doubled their amount of hours they spent consuming video, music, […]

Amazon will mount SVOD challenge with new launches

Netflix’s will become less dominant in western European SVOD over the next five years as Amazon launches across the region and takes share from the market leader, according to new research. Digital TV Research estimates that Amazon will launch its full Prime Video streaming service in 15 western European territories by end-2017. As its regional […]

Amazon ‘not gaining much traction’ says Netflix’s Sarandos

Amazon is “spending a lot of money” on original content without “gaining much traction”, according to rival streaming video leader Netflix’s programming chief. Speaking to analysts at UBS’s 44th Annual Global Media and Communications Conference, Ted Sarandos cited data from data traffic management specialist Sandvine and others back up his view that Amazon’s original content […]

Amazon ‘exploring’ live sports offering

Amazon is weighing up plans to break into the world of live sports streaming, according to a report by the Wall Street Journal. According to the Journal, citing unnamed sources, the e-retailer has been in talks with US sports organisations including the National Basketball Association, Major League Baseball and the National Football League for rights […]

Amazon adds Kindle books to Prime offering

Amazon is throwing in the ability to view a selection of Kindle e-books to its Amazon Prime offering in the US at no extra cost. The Amazon Prime service, which includes Amazon Prime Instant Video as well as fast ordering of physical goods from the Amazon store, Prime Music and Audible Channel, will now also […]

Amazon to double content spend, Prime to launch in India

Amazon is dramatically ramping up its spending on original content, telling investors it will almost double its programme budget for the second half of the year, while tripling the number of original shows on its Prime Instant Video streaming service. The bold commitment to programming comes as its chief SVOD rival ramps ups its spending […]