Amazon Originals

Amazon to hire London-based original content boss

Amazon is hiring a London-based head of original content to respond to its growing interest in video entertainment commissioned outside of the US. Speaking at the Edinburgh International Television Festival yesterday, Amazon Studios director Roy Price said that Amazon planned to “double down” and “grow a team in London”. The new head of original content […]

Amazon to support High Dynamic Range this year

Amazon is set to add High Dyamic Range (HDR) support to its Prime Instant Video service in the UK, Germany and US later this year.  Announcing the move, the e-retail giant said that Amazon Originals will be the first content to arrive in HDR video quality later this year. Amazon added that it is working […]

Amazon renews content investment pledge

Amazon will continue investing in original content for its Prime Instant Video service after billing roughly US$100 million on originals in the third quarter, according to chief financial officer Tom Szkutak.  Speaking on Amazon’s Q3 earnings call, Szkutak said that video was a key driver to convince customers on free Amazon Prime trials to sign […]

Amazon Originals go live

Amazon has now made its eight comedy pilots and six kids pilots available online, with viewers to decide which shows will go to series.  Amazon Studios, the online shopping giant’s production arm, made its first pilot commitment for six original comedy shows in December, and added five preschool kids to the slate in February. The […]