Advertising


TV advertising spend up 4.3%

TV advertising represented 57.6% of total global ad spend in Q3 2013 – up 4.3% in the first three quarters of last year, according to new Nielsen stats.  The research firm’s Global AdView Pulse report said that despite the “rapid growth” of display internet ad budgets, with display ads growing by more than 32% in the […]

YouTube to bring in US$5.6 billion in ad revenues

YouTube will bring in around US$5.6 billion (€4.1 billion) in gross advertising revenues this year globally, and account for roughly 20.5% of the US video ad market, according to new stats by eMarketer. The research firm estimates that after YouTube pays ad partners and content creators, the Google-owned video site will net US$1.96 billion in […]

Global ad spend growing, but TV will plateau

Global advertising revenues will enjoy their strongest growth in a decade between 2013 and 2016 but the proportion accounted for by TV ads will level off, according to the latest forecasts. ZenithOptimedia forecasts that global ad spend growth will rise from 3.6% in 2013 to 5.3% in 2014. Growth will then increase to 5.8% in […]

CTC Media boosted by channel gains

Russian broadcaster CTC Media reached its highest third quarter profitability level since 2009, with TV ad revenues climbing and two of its three Russian channels gaining market share. Announcing its third quarter results, CTC Media said that its CTC channel had now completed its shift to the older adult segment of the 10-45 year-olds and […]

Akamai study reveals online video ad-viewing habits

Mid-roll online video adverts are more likely to be viewed than pre-roll ads and viewers are more tolerant of video ads than off slow-loading online videos, according to a study of internet viewing habits by CDN provider Akamai. According to a study of online ad viewing habits to be presented today at the ACM Internet […]

Optimal and Civolution launch TV ad synchronisation on Facebook

Advertisers can now implement second-screen advertising on Facebook that is synchronised with TV commercials thanks to technology provided by social advertising and analytics platform Optimal and content security and second-screen synchronisation specialist Civolution.  Civolution’s second screen synchronisation technology, SyncNow, which monitors TV channels and identifies TV ads in real time, has been integrated with Optimal’s […]

Ads on social networks unpopular and ineffective, says study

Advertising via social networks such as Facebook, Twitter and Google+ is both unpopular and largely ineffective, according to a study of French consumers’ attitudes by Ifop for Generix Group. According to the study of 1,006 people, 68% of interviewees thought advertising on social networks was unacceptable because they didn’t go on such networks to make […]

Freesat launches new TV ad campaign

UK free-to-air platform Freesat is launching a new TV advertising campaign with a 30-second spot that will first air on Monday October 7. The ad, ‘Us Humans’, created by creative agency Now, will air on Monday across ITV, Channel 5 and UKTV channels and will compare unnecessary, avoidable activities such opening a car door into […]

Global TV ad market growth expected to slow this year

Growth in the global TV advertising market will be significantly slower this year than last, which saw a boost from the London Olympics and the US presidential election, according to the latest report by Informa Telecoms & Media. Informa is predicting 1.9% growth this year, down from 4.6% in 2012. The impact of a slowdown […]

Advertisers stick with TV as web spend grows

Television remains the dominant medium for advertising investment, but web spend is growing at a much quicker rate, new Nielsen research shows. A Global AdView Pulse report showed TV accounted for 59% of all media ad spend in the first quarter of this year, growing at a rate of 3.5% year-on-year. However, besides a 2.9% […]