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1 min read
Two thirds of people use second screen while watching TV
Almost two thirds of people (64%) have used a second screen device while watching TV,…
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TV ad revenues to hit US$236 billion in 2020
Global TV advertising spend is set to reach US$236 billion in 2020, up by 38%…
2 min read
ProSiebenSat.1 Group boosted by TV ad gains
ProSiebenSat.1 Group extended its lead over the German TV advertising market in the second quarter,…
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OTT provider Viewster launches first TV ad campaign
Over-the-top TV provider Viewster is launching its first TV advertising campaign. Viewster will air two…
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Russia passes pay TV ad ban
Russia’s State Duma has passed a bill banning advertising on cable and satellite pay TV…
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TVN benefits from ad market improvement
Polish broadcaster TVN said a recovering TV ad market and improvement in brokerage fees from…
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Sky forms AdSmart local ad partnership with Johnston Press
BSkyB has teamed up with UK local newspaper group Johnston Press to create a new…
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Blinkx acquires LYFE Mobile
Internet media platform Blinkx has acquired mobile targeted advertising specialist LYFE Mobile in an all-cash…
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SeaChange teams up with Invidi for multiscreen advertising
Technology providers SeaChange International and Invidi Technologies have developed a joint software solution that they…
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UK TV ad market tipped to grow strongly
TV ad revenues will increase at a healthy rate in 2014 with the soccer World…