Advertising


TV ad revenues to hit US$236 billion in 2020

Global TV advertising spend is set to reach US$236 billion in 2020, up by 38% compared to 2013 and by 54% compared to 2010, according to new report by Digital TV Research. The study, which covers 55 countries around the world, claims that in 2014 alone ad spend will climb by 4%, driven in part […]

ProSiebenSat.1 Group boosted by TV ad gains

ProSiebenSat.1 Group extended its lead over the German TV advertising market in the second quarter, increasing its overall market share to 44.9% according to its latest earnings report.  The German broadcast group said that it upped its share of the country’s TV market from 43.7% last year, claiming that it had also benefitted from the […]

OTT provider Viewster launches first TV ad campaign

Over-the-top TV provider Viewster is launching its first TV advertising campaign. Viewster will air two different TV commercials in the German market for its new iOS and Android apps. The TV ads will be broadcast on ProSieben and Sat.1 in August 2014. German Media Plan is managing placement and monitoring success of the campaign, while Vertigo […]

Russia passes pay TV ad ban

Russia’s State Duma has passed a bill banning advertising on cable and satellite pay TV channels, which is set to take effect from the beginning of next year.  According to reports, the bill is designed to level competition between Russia’s basic, free-to-view, cable channels, and cable channels that make money from ads and subscriptions. All […]

TVN benefits from ad market improvement

Polish broadcaster TVN said a recovering TV ad market and improvement in brokerage fees from premium TV services helped it to up its revenues in Q1.  The firm said that advertising and sponsorship revenues in the period up by PLN 7 million, or 2.5%, while the TV advertising market increased by 4.8%. Brokerage fees from […]

Sky forms AdSmart local ad partnership with Johnston Press

BSkyB has teamed up with UK local newspaper group Johnston Press to create a new targeted regional advertising partnership.  Sky will make its new Sky AdSmart local product, which tailors TV ads according to household location and profile, avaialble to parts of Johnston Press’s sales network. Separately, Sky has agreed to invest £5 million in […]

Blinkx acquires LYFE Mobile

Internet media platform Blinkx has acquired mobile targeted advertising specialist LYFE Mobile in an all-cash transaction. LYFE Mobile offers a mobile technology to programmatically deliver relevant ads to consumers based on their geographic location and other attributes, according to Blinkx. The company claims a reach of 100 million users in the US and 600 million […]

SeaChange teams up with Invidi for multiscreen advertising

Technology providers SeaChange International and Invidi Technologies have developed a joint software solution that they say will enable video service providers to coordinate multiscreen television ad campaigns across traditional linear, linear addressable, video-on-demand, catch-up, network DVR, and over-the-top streams. The pair’s Cross-Platform Campaign Management Solution enables advertising insertion into linear addressable, video-on-demand and OTT content […]

UK TV ad market tipped to grow strongly

TV ad revenues will increase at a healthy rate in 2014 with the soccer World Cup a key driver, according to new research. The quarterly Advertising Association/Warc Expenditure Report says that UK ad spend increased 2.9% in 2013 and will register 5.5% growth this year. Advertising on on-demand services will, meanwhile, grow 21.2% as broadcaster’s […]

TF1 Group sees drop in pay TV and advertising revenues

French broadcaster TF1 Group suffered reversals in both the advertising market, pay TV and other activities in 2013, leading to a drop of 5.7% in consolidated revenues to €1.679 billion. Full year revenues for pay TV activities dropped by €32 million to €530.7 million. Eurosport, in which Discovery now holds a majority stake, saw its […]