Advertising Standards Authority

ASA calls for change to broadband speed claim adverts

The UK’s Advertising Standards Authority has called for a change to the way broadband speed claims are advertised to ensure consumers are not misled. The decision came as the ASA published research it commissioned from GfK, which found that many people are unclear about what the numbers given in operator ads mean for them and what […]

New ad guidelines for video bloggers

The UK’s Advertising Standards Authority (ASA) has introduced a new set of guidelines for video bloggers so that they are “upfront and deal fairly” with their viewers. The guidelines, from the ASA’s sister body, the Committees of Advertising Practice (CAP), state that advertising must be obviously identifiable in online and social videos. “If a vlogger […]

ASA calls for ad transparency on YouTube vlogs

The UK’s Advertising Standards Authority has called for YouTube video bloggers to be clear upfront if they are being paid to advertise products, after finding a host of YouTube stars in breach of ad standards. The ASA found that food company Mondelez and YouTube stars including Dan and Phil, Emma Blackery and Tom Ridgewell, aka […]