Advertising Expenditure Forecast

Web advertising to overtake TV in 2018

Internet advertising will overtake television in 2018, based on its current rate of growth, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. The research claims that internet advertising will account for 34.0% of global ad spend in 2017, slightly behind television’s 35.9%. However, the market share gap between the two types of media will narrow from 13.3 percentage […]