Advertising Association/Warc Expenditure Report

UK television ad spend drops 4.4% in H1 2017

TV advertising spend in the UK declined by 4.4% in the first half of 2017, despite the overall UK ad market being up 3.7% year-on-year. This is according to the latest Advertising Association/WARC Expenditure Report, which said that total UK advertising expenditure grew to £10.8 billion during the first six months of 2017 – the […]

UK TV ad market tipped to grow strongly

TV ad revenues will increase at a healthy rate in 2014 with the soccer World Cup a key driver, according to new research. The quarterly Advertising Association/Warc Expenditure Report says that UK ad spend increased 2.9% in 2013 and will register 5.5% growth this year. Advertising on on-demand services will, meanwhile, grow 21.2% as broadcaster’s […]