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2 min read
NBCUniversal and Sky taking CFlight ad measurement to Europe
NBCUniversal and Sky are to take their burgeoning collaboration in advertising under Comcast’s ownership to…
2 min read
YouView develops AdSmart-style targeted advertising
YouView is working on a project to offer addressable linear or dynamic ad insertion, according…
1 min read
Sky extending AdSmart to on-demand services
Sky is planning to extend its AdSmart targeted advertising platform to on-demand services, and to…
2 min read
Cisco takes Sky AdSmart to US customers at CES
Cisco has partnered with European pay TV operator Sky at the Consumer Electronics Show in…
1 min read
‘Programmatic buying’ to account for 20% of US TV ad spend
‘Programmatic buying’, also known as automated media buying, will account for 20% of US TV…
2 min read
Sky forms AdSmart local ad partnership with Johnston Press
BSkyB has teamed up with UK local newspaper group Johnston Press to create a new…
1 min read
Sky rolls out targeted AdSmart service
UK satellite TV operator Sky has launched its intelligent TV advertising service AdSmart following a…
1 min read
Sky to offer targeted ads from next summer
UK pay TV operator BSkyB will launch its addressable advertising service AdSmart next summer, offering…