Adobe Digital Index


TV everywhere use moves to connected devices

TV everywhere consumption is “slowly moving toward” connected devices like Apple TV and Roku boxes, according to new research by Adobe Digital Index. Though Apple’s iOS operating system still sees the bulk of TV everywhere (TVE) authentications, its share decreased 20% year-on-year while connected devices saw 31% growth, said the Q4 Digital Video Benchmark report. […]

Quarter of TV Everywhere streams on connected TV devices

One in four authenticated video streams from TV everywhere services came from a connected TV device in Q1 – up from just one in 20 a year ago, according to new research. The new report by Adobe Digital Index (ADI) claims that larger screens are helping to “close the gap in video viewing frequency” between mobile […]