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ViacomCBS and Dish Media partner for first-ever addressable ads within a national broadcast on MVPD STBs 

ViacomCBS and Dish Media have announced a “significant industry breakthrough” with what they claim to be the first-ever addressable impressions within a live national broadcast via MVPD set-top box. The companies executed addressable ad replacement on a select number of live campaigns across Dish’s 9 million household footprint in certain CBS-owned-and-operated markets across the US. […]