Channel 4: second screen experiment failed to reach scale

Channel 4’s second screen app experiment, 4Now, failed because the UK broadcaster couldn’t get the level of audience engagement or interaction required, according to Jonathan Lewis. Speaking at TV Connect this morning, Channel 4’s head of digital and partnership innovation said that while the broadcaster has a remit to be innovative and try new things […]

Channel 4 to launch centralised companion app

Channel 4 is set to launch a second screen companion app next month as a new “centralised destination” for synchronised TV experiences. The firm said that with 4Now (working title), Channel 4 will be the first UK broadcaster to develop a dedicated app to accompany its channels and programming. The app is due to launch […]