4C


4C acquires Civolution’s Teletrax

4C has acquired Civolution’s TV analytics and synchronised advertising business Teletrax. Civolution said that he acquisition of Teletrax and its extensive TV monitoring infrastructure covering more than 2,100 channels across 76 countries puts 4C in a position to deliver value for its clients through social and TV advertising and cross-screen marketing campaigns. The full Teletrax […]