360 video

Blend Media appoints former Google exec Matt Chaplin

London-based 360˚ video specialist, Blend Media, has appointed former Google executive Matt Chaplin to the newly created role of chief revenue officer. Chaplin will be responsible for Blend Media’s global commercial strategy, helping it to take advantage of opportunities to monetise VR and 360˚ content. He joins from Dugout, a digital video platform that provides […]

BT looking to integrate VR with TV experience

BT is looking into ways to integrate virtual reality sports with the main TV screen experience, and is looking to capture 360° coverage of sports events in much higher resolution as part of its deepening involvement in VR, according to Andrew Gower, head of the interactive media research group at BT. Speaking at Marketforce’s The […]

eMarketer: US virtual reality use to climb 110% this year

Virtual reality usage will grow by 110% in the US this year, but will not reach mass adoption “in the foreseeable future”, according to eMarketer. The research firm’s first forecast on virtual and augmented reality estimates that 22.4 million people in the US will engage with a form of VR monthly in 2017, up 109.5% […]

All4 launches 360° video ad support

Channel 4’s digital service, All4, is launching support for 360° video ads from this week. The UK broadcaster’s 4Sales division announced the new Ad 360 format today, and Honda and South African Tourism will be the first brands to use the 360° interactive VOD ads. “Ad 360 enables All 4’s audience to engage with brands […]

Vimeo launches 360° video support

Vimeo has added support for 360° videos, allowing content creators to upload, share, and sell immersive content.  Vimeo announced the launch last week and published a collection of 360 immersive videos from its community of video makers to a new, curated 360 Cinema channel. At launch viewers can watch 360° videos via Vimeo’s iOS and […]

Liberty Global to live-stream rare solar eclipse in 360°

Liberty Global is to live-stream a rare type of solar eclipse to people around the world via its Facebook page and YouTube channel in the 360° format. The Southern Ring of Fire solar eclipse will be streamed directly from the town of Coyhaique, in southern Chile thanks to a specially-installed fibre connection. The live stream […]

Viral Spiral founder gets heavyweight backing for new VR firm

Viral Spiral founder Damian Collier has received backing from a host of prominent media executives for his new venture, VR firm Blend Media. LADBible Group co-founder and CEO Alex Solomou; Maker Studios co-founder and former president Ben Donovan; and ITN Productions managing director Mark Browning are among the investors in the 360° video and VR content […]