Winning the streaming wars with a marketing-first strategy
The race to conquer the streaming space is becoming increasingly competitive. No one knows how the streaming wars will end, but it is quite clear that streaming is here to stay. In order to introduce next-generation TV experiences and stay ahead of the competition, streaming services must combine the strengths of both OTT and Pay TV.
However, that’s not enough. Even if you’ve built a true Cloud TV service, how does your brand stand out? How do you create loyalty and prevent churn? How do you cement your place as both a leader in the streaming world and as a service that customers can’t live without?
Hint – it’s about time to start thinking marketing first.
ICYMI: CBS All Access and CBS Sports to be English-language home of Champions League in US digitaltveurope.com/2020/07/10/cbs… https://t.co/LYB6BdMa0Q
10 July 2020 @ 20:00:01 UTC