Getting to know your viewer and personalizing their TV experience is an effective way to attract and retain viewers in this era of new challenges and competition.
Viaccess-Orca’s new whitepaper “Personalized television: How to be the ‘GPS’ of your customer’s content journey” offers strategic insights and actionable techniques, including:
• How to offer a TV experience that provides the viewer with a sense of control and value
• The effectiveness of profile-based offerings
• How to utilize advanced personalization techniques to reduce churn and enhance engagement
Berenberg: Mediaset investors likely to stick around for MFE deal digitaltveurope.com/2019/09/18/ber…
18th September 2019