Integrated marketing communications remains an important business tool to drive sales and differentiate in a crowded market. But with more communications channels and activities to undertake, it’s becoming increasingly difficult to know which channels to prioritise, and how these channels can effectively work together to drive leads.
Digital TV Europe and its partner CCgroup would like to understand the business drivers behind marketing activity in the broadcast and media industry.
We would like to invite you to share your views and experiences to help us build an understanding of how marketing activity is planned, developed and analysed to help meet business objectives.
The final deadline for completing the survey is 21st August 2019.
All respondents will receive a copy of the report, which will include the final results of the survey.
We thank you for taking the time to fill in our survey, and look forward to reading your views.
Digital TV Europe