Content rights holders and TV operators now see streaming as a mainstream way of distributing their offerings to consumers. But ensuring that the streaming experience matches the expectations of users is key to the success of such services.
With multiple subscription and free services vying for consumers’ time and money, the battle to ensure that viewers remain loyal means that operators of online TV brands need to invest to ensure that their offerings not only match but exceed the quality people traditionally expect from broadcast TV.
Digital TV Europe’s The Streaming Experience, based on a survey of over 150 industry executives, provides key insights into the current and future state of the streaming experience, what service providers need to put in place to ensure that they meet consumers’ expectations, what they need to do to win and retain customers, and what elements are likely to be crucial as differentiators in the battle between providers.
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17th November 2019