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How big are Netflix’s videogame ambitions?

There was perhaps a touch of the inevitable when it was announced that Netflix had officially hired a videogames industry expert to lead its foray into the space. Ever since it published the interactive movie Black Mirror: Bandersnatch, both the videogame and TV industry has speculated on when, not if, it will dive deeper into […]

Watch Together and multiview are the future of video streaming

The media industry has seen accelerated changes in consumer behaviour over the past year. As a result, service providers are seeking new solutions to offer more socially engaging experiences to the masses and take advantage of new markets that are opening up. To gain ground in the streaming space, grow audience reach and increase subscriber […]

Service providers take aim at targeted ads

This week’s news that Bouygues Telecom has struck a partnership with France Télévisions, TF1 and M6 – France’s major broadcasters – to launch addressable advertising highlights the growing importance of targeted advertising, with pay TV operators set to play a key role. Bouygues Telecom has launched a segmented TV proposition including addressable advertising to its […]

Any UK regulation on streaming must serve the industry and not stray into spite

Streaming services on both sides of the channel were hit this week with news that they will be subject to tighter rules and regulations. In the UK, the government has confirmed that it will look to explore regulation for streaming services that would make them face the same rules as traditional broadcasters. Given the vocal […]

The  pros and cons of FAST

When we launched our AVOD service Watch4 in Germany six years ago, the goal was to make it easy for users to access so they could have the optimal viewing experience. The same was the case with our sister service W4Free in the UK. But as the streaming wars started heating up, so too did […]

Why has Patrick Drahi just invested £2.2 billion in BT?

In a move which came as a huge surprise to anyone without a crystal ball, Patrick Drahi – the billionaire owner of Altice – is now the largest shareholder in BT. The 57 year-old French-Israeli-Moroccan businessman has made a splash with his first investment in the UK’s telecommunications sector, purchasing a 12.1% stake in BT […]

Why big streamers are opting for ads

Is there anyone out there still doubting AVOD? This week saw the launch of HBO Max’s US$9.99 per month ad-supported tier, while ViacomCBS will introduce a US$5 per month ad-supported offer next week. Elsewhere in the US, NBCUniversal’s hybrid approach to Peacock – with two ad-supported tiers and one premium ad-free tier – has seen […]

Amazon’s MGM deal shows that owning content is key to streaming success

Amazon has announced a blockbuster deal to buy one of the genuine titans of Hollywood MGM. Despite being one of the oldest film studios in the world, the 97-year old company’s financial difficulties have been well documented. The firm filed for bankruptcy in 2009 with US$3.7 billion of debt, and though it bounced back from […]

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