SES taps Harmonic for upgrades for C-band transition

Satellite operator SES has turned to technology outfit Harmonic for technology upgrades associated with the C-band transition plan filed with the US FCC in June. Harmonic said the pair would work together to fast-track the deployment, to free up spectrum for 5G while enabling SES’s C-band customers to maintain the quality and resilience of video […]

Sky partners with TVSquared for ad effectiveness tracking tech

Sky has announced a partnership with ad measurement firm TVSquared to create a solution which will give advertisers a better idea of whether their investment has led to sales and website visits. Ad revenue has been particularly heavily hit across the board amid the ongoing coronavirus pandemic, with uncertainty over conversion rates leading many companies […]

Streaming devices have flourished in lockdown – but don’t be fooled by the spike

The coronavirus pandemic has seen a much-charted explosion in consumers subscribing to streaming services – Netflix added 10 million subscribers in the second quarter of the year alone, for example. But what has flown somewhat under the radar is the comparable rise in sales of streaming devices. A report published this week by ABI Research […]

Movistar+ taps Ateme for pay TV and OTT headend

Telefónica pay TV service Movistar+ has tapped technology outfit Ateme’s Titan solution converged software headend, for distribution of its live DTH/OTT services. Titan comprises a pure software-based encoder that can run on any COTS or virtualised server. According to Ateme, it provides Movistar+ with bandwidth savings in MPEG-2 and H.264, resulting in savings in satellite […]

Roku a streaming “gatekeeper” but could be threatened by major tech players

Streaming device maker Roku has emerged as a “strong gatekeeper” in the streaming world, claims a new report. While the company is set to benefit from an increasing focus on ad sales, MoffettNathanson analyst Michael Nathanson has said that it is still a relatively small player when compared to the US’s major tech companies like […]

Etisalat taps Synamedia for SwitchTV streaming launch

UAE-based service provider Etisalat has tapped Synamedia’s cloud TV capability for the launch of its new direct-to-consumer streaming offering SwitchTV. The new service is based on Synamedia’s Infinite cloud TV platform and video network portfolio. Etisalat is leaning on Synamedia’s technology to deliver a multi-screen service with both free and premium live TV channels, catch-up […]

The Trade Desk seals programmatic ad deal with Channel 4

Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel 4, offering advertisers the ability to target the latter’s viewers across its live and on-demand services. The Trade Desk will be one of several demand-side platforms to offer access to Channel 4 inventory programmatically, giving brands access to audiences across […]

AVODs emerging as preferred consumption method of CTV viewers

The vast majority of connected TV (CTV) users are watching ad-supported content. According to a survey of 1,500 US consumers by SpotX and research firm Mintel, a growing number of users are more receptive towards streaming content via CTVs, with 40% of the country’s adults now streaming content directly through their TV sets and 80% […]

AWS taps Twitch technology to launch Amazon Interactive Video Service

Amazon Web Services (AWS) has launched Amazon Interactive Video Service (Amazon IVS), which the company describes as a fully managed service designed to enable video providers to set up live, interactive video streams for a web or mobile application in a few minutes. Amazon IVS uses the same technology that powers esports service Twitch, with […]

Seraphic unveils Sraf Freeview Play 2020 complaint solution

TV software maker Seraphic Information Technology has announced the launch of its Freeview Play 2020 compliant solution. Freeview Play is an OTT expansion of the UK’s FTA DTT platform. It offers access to more than 70 channels for free and programmes from BBC iPlayer, ITV Hub, All 4, My5 and UKTV Play sitting alongside live […]