Asia


Mobile Global Esports integrates EVE encoding in tech partnership

Indian mobile esports and social platform company Mobile Global Esports has announced a joint product development partnership featuring EVE encoding. The EVE Network Engine Optimizer (NEO) reduces the bandwidth needed to transmit high quality video by more than half. The tech is codec agnostic, and all decoding is based on international standards, with resultant files […]

Amazon Prime Video to localise in key SE Asia markets

Amazon has commissioned its first slate of Southeast Asian originals for its Prime Video streaming service, as Amazon Prime localises in SE Asia markets Indonesia, Thailand and the Philippines today. Three new versions of situational improvisation comedy challenge format Comedy Island have been ordered, one for each country, with Comedy Island: Indonesia, Comedy Island: Thailand and Comedy Island: Philippines all due to […]

DTH down in India

DTH services in India saw total subscribers drop by 1.6 million in the first quarter of 2022.  According to The Telecom Regulatory Authority of India (TRAI), pay DTH has at a total active subscriber base of around 66.92 million in March 2022. This was down from 68.52 million in December 2021. There were four pay […]

APAC set for continued online video revenue growth

Revenues from the online video industry in APAC are set to grow to US$73 billion by 2027. According to a new report from Media Partners Asia (MPA), total Asia Pacific online video industry revenue will grow by 16% year-on-year in 2022 to reach US$49.2 billion. Half of that total will be made up by SVOD, […]

Dentsu International appoints APAC CEO

Media and digital marketing communications company Dentsu International has announced the appointment of Robert Gilby as its CEO of APAC. Gilby, currently president of APAC at Nielsen, joins the company with 30 years of experience in the media and entertainment industry and has worked in Asia Pacific for over 25 years. Dentsu said that the […]

China’s ​​iQIYI integrates Unified ID 2.0

Chinese streaming service iQIYI has announced the integration of Unified ID 2.0 from The Trade Desk on its platform. Unified ID 2.0 is an industry-wide identity solution that serves as an alternative to cookies. It works across most of today’s omnichannel environments, including over-the-top (OTT) and connected TV (CTV), with The Trade Desk saying that […]

Japan’s Nippon TV appoints CEO

Japan’s broadcaster Nippon TV has appointed Akira Ishizawa as its new president and CEO, with incumbent Yoshikuni Sugiyama becoming chairman. Ishizawa, who previously served as senior executive operating officer, takes on his new position immediately, while at the same time Nippon TV is launching a new content strategy division. The new division aims to accelerate […]

Comscore integrates YouTube into CTV measurement platform for India

Ad measurement platform Comscore has announced the addition of multi-platform CTV measurement for India. The company has said that it has added CTV measurement to its Video Metrix Multi-Platform product for India, with the measurement including YouTube. Comscore said that it is the first international measurement provider to deliver complete audience measurement across YouTube’s largest […]

Tencent focuses on metaverse development with new extended reality unit

Chinese tech giant Tencent has launched a dedicated ‘extended reality’ unit, as the company looks to heavily invest in the metaverse. The company announced the unit’s creation to staff earlier this week (via Reuters), with it charged with building Tencent’s extended reality business across software and hardware. The unit will be led by Tencent Games […]

IPTV to drive pay TV revenue growth in South Korea

Despite a global decline in pay TV growth, the South Korean market is set to experience marginal growth in the coming years.  According to GlobalData, pay TV services revenue in South Korea is expected to grow marginally at a compound annual growth rate (CAGR) of 1.14%, from US$6.5 billion in 2021 to US$6.9 billion in […]