Amazon

SFR to be first French operator to integrate Amazon Prime Video

Altice Europe has signed up to a partnership deal with Amazon Prime Video to make the Amazon service available to its SFR customers in France. The agreement means that SFR will be the first Altice operator in Europe and the first operator in France to include the Prime Video app within its TV box. Amazon […]

Amazon denies ambition to ‘gobble up rights’ and names European Studios execs

Amazon Studios’ director of European originals Georgia Brown has outlined the company’s rapidly growing commissioning structure across the continent and reiterated that the streamer doesn’t want to “gobble up all rights.” Amazon Studios has been focusing its attention on setting up offices across Europe over the past six months, with its “first phase” of appointing country-based […]

US carriers are consistently throttling popular video apps

Throttling of video streaming by US wireless carriers is “pervasive”, claims a new study.  The new research from Northeastern University and the University of Massachusetts found that AT&T throttles YouTube 74% and Netflix 70% of the time. Interestingly, Prime Video was not slowed by AT&T, but it was throttled by T-Mobile US 51% of the […]

Amazon overtakes Netflix on content marketing spend

Amazon Prime Video has become the top spender on content advertising by an OTT company. According to an analysis by Mediaradar, Amazon sits atop the pile for the first half of the year, with Netflic and Hulu in second and third respectively.  This marks a shift from the first half of 2018, where Netflix was […]

Vodafone España bundles HBO, Amazon and Netflix in single offering

Vodafone España has launched a new bundle that includes the three main international streaming offerings available in the country – HBO España, Amazon Prime Video and Netflix – in a single offering for €74.99 a month. The offering is available to new customers for a year and to current customer who sign up before the […]

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Amazon: we won’t share viewership data

Amazon will not follow Netflix’s lead in sharing viewership figures, a senior executive has revealed. Speaking at the Television Critics Association’s summer press tour in Los Angeles, Amazon Studios head Jennifer Salke said that the company “doesn’t embrace” sharing viewer numbers. The exec, who joined Amazon from NBC in 2018, said: “I came from the […]

Orange España offers free Amazon Prime, commissions first original

Orange España has struck a deal with Amazon that will enable it to provide Amazon Prime as part of its convergent Love offering. Customers that sign up for the Love, Love Max or Love Negocio offerings from August will be able to benefit from Amazon Prime free of charge as part of their package for […]

Amazon signs night rights for Roland-Garros

Amazon has continued its reach into the European sports broadcast market with the acquisition of rights to Roland-Garros. Amazon is currently the exclusive rightsholder for the US Open, ATP and WTA tours in the UK. The deal will see Amazon have live broadcast rights to the competition from 2021-2023, though only for the new night […]

Amazon looks to grow video advertising business

Amazon is looking to grow its video advertising business with a series of initatives in the near future, according to investor relations director Dave Fildes. Answering a question on the e-retail giant’s latest quarterly earnings call, Fildes said that “one of the focus areas for us will be expanding our video and OTT offerings for […]

Amazon launches VR video app

Amazon has launched its first dedicated Prime Video VR app. Prime Video VR is available for Oculus Quest, Go, Rift and Gear VR devices, and comes at no extra cost for Amazon Prime subscribers in the UK and US. The full library of Prime Video content, including titles such as The Marvelous Mrs. Maisel, Good […]

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