TV3 Group and LRT expand Euroleague broadcasting rights in the Baltics

Baltic streaming and pay TV outfit TV3 Group and Lithuanian National Radio and Television (LRT) have inked a deal with Saran Media Group, to expand the Baltics broadcasting rights for EuroLeague and 7Days EuroCup games.

The new agreement will provide TV3 Group and LRT the rights to co-broadcast all Zalgiris Kaunas games across Lithuania, as well as all EuroCup games featuring Lithuanian clubs . LRT will show the games on its LRT Televizija and LRT Plius channels, and also stream the coverage on its portal.

Turkish Airlines’s EuroLeague games and selected EuroCup games will air on TV3 Group’s largest OTT television in the Baltics, Go3, as well as on TV3 Sport channels in Lithuania, Latvia, and Estonia.

Commenting on the deal, Jan Wykrytowicz, CEO of TV3 Group’s Go3 television, said: “Go3 television and TV3 Sport channels are proud to be the home of the best basketball in the Baltics. Each season, we bring fans more than 1000 live games from the most thrilling basketball competitions, including EuroLeague and EuroCup, LKL, NBA, WNBA, FIBA championships, ACB League, Basketball Champions League and more. We are excited to announce that in the upcoming seasons, Baltics fans will be able to watch each and every EuroLeague game with us, including Zalgiris Kaunas games, the Playoffs and Final Four stages.”

Monika Garbaciauskaite-Budriene, LRT General Director, added: “Euroleague Basketball has a huge demand across Europe, so LRT is happy to collaborate with Go3 television and secure the rights to broadcast highly popular tournaments for wide audience across Lithuania. We know that Lithuanians are probably the biggest fans of basketball, so giving them all the possibility to follow their beloved team “Zalgiris” is extremely important for LRT group.”

Kenan Alan Saran, CEO of Saran Media Group, said: “We are excited to be expanding our partnership with TV3 Group and LRT, bringing the highest quality of European basketball in the Turkish Airlines EuroLeague and EuroCup to the millions of dedicated and passionate basketball fans across Lithuania, Latvia and Estonia. We are happy to grow our media partnership with Euroleague Ventures and appreciate their trust and confidence in Saran.”