Netflix begins crackdown on password sharing in UK and US

Netflix and growth in developing marketsNetflix has begun its crackdown on password sharing in the UK and the US, following emails sent to members who are sharing the streaming service outside their household.

The email which has been sent to over 100 countries clarifies a Netflix account is for use by one household. Everyone living in that household can use the Netflix platform wherever they are, including at home, on the go, on holiday – and take advantage of new features like Transfer Profile and Manage Access and Devices where they can manage access.

Subscribers in impacted countries will be asked to set up a primary location, ensuring anyone who lives in this household can use the Netflix account.

When travelling, subscribers can still watch Netflix on their personal devices or log into a new TV, like at a hotel or holiday rental. They also have the option of buying an extra member: “Members on our Standard or Premium plan can add an extra member sub account for up to two people they don’t live with, for £4.99 per month in the UK or $7.99 per month in the US.

DTVE recently reported Netflix has reportedly warned UK telecom and pay TV companies that distribute the streamer to expect criticism from customers as it introduces measures to tackle credential sharing.

It has been estimated that about a quarter of UK Netflix subscribers engage in password sharing to view the streaming service for free. Netflix has already introduced limits on password sharing in regions such as Canada, New Zealand, Portugal and Spain.

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