Apple to launch Major League Soccer ‘Season Pass’ in February 2023

Apple TV ads for MLSApple and Major League Soccer (MLS) have announced that they will launch an MLS Season Pass on February 1, 2023. The new subscription service will be available to fans in over 100 countries and will feature every live MLS regular-season match, the entire playoffs, and other ancillary competitions, all with no blackouts.

The launch announcement said: “MLS Season Pass will bring MLS to its biggest worldwide audience ever, in a simpler and more streamlined way. All matches will be available on billions of devices through the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web.”

The launch of MLS Season Pass marks the official kickoff of the 10-year partnership between MLS and Apple. Eddy Cue, Apple’s SVP of Services, said: “There isn’t a more perfect time to introduce MLS Season Pass, coming off the heels of the most dramatic MLS Cup in history and with MLS as the fastest-growing soccer league in the world. We’re counting down the days to February 2023 when fans everywhere can enjoy MLS Season Pass on billions of devices — all with no blackouts.”

Don Garber, MLS’s commissioner, called MLS Season Pass, “a new home for all MLS matches. We have the most engaged and passionate fans in sports, and now they’ll have every match everywhere.” On match days, MLS Season Pass will also feature a live match whip-around show, as well as game replays, highlights, and analysis.  Starting February 1, fans can subscribe to MLS Season Pass on the Apple TV app for $14.99 per month during the season or $99 per season, and Apple TV+ subscribers can sign up at a discounted price of $12.99 per month and $79 per season.

Tags: Apple, Apple TV, MLS

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