United Group hires Vodafone veteran as marketing boss

Quique Vivas

Southeast European telecommunications services provider United Group has announced the appointment of Quique Vivas as group vice president marketing. 

Vivas joins with over 17 years of experience in telecommunications. He has held various positions across marketing, sales, digital, brand, operations and strategy for mobile, fixed and TV both in B2B and B2C. Notably, he served as chief commercial and strategy officer for Vodafone Czech and chief commercial officer and executive board member in Vodafone Greece. 

The exec will join effective December 20, 2022, and succeed Victoriya Boklag, who has successfully held the position of group vice president marketing and media since 2013. Boklag will focus on her role as group CEO, a role she was appointed to in 2018. 

Boklag said: “I’m delighted to welcome Quique Vivas to United Group. He will be responsible for the commercial strategy for residential and business customers and will focus on driving the strong commercial momentum of Group across all eight markets in which we operate. Enabled by innovative products, new technologies and aspiring brands, Quique will further enhance our customer-centric philosophy.”

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