RT-RK and iWedia team up to target automotive entertainment

Embedded software for TV development outfit and Android TV specialist RT-RK has teamed up with connected TV software specialist iWedia to launch a joint offering for OTT application development for the car. 

The solution is based on iWedia’s core asset and IP, the Teatro media player with multi-DRM integration, which is the base for a number of tier 1 operator TV deployments, and RT-RK’s expertise in DRM, support for ABR protocols such as MPEG-DASH and HLS, its large scale deployments of streaming TV in operator environments and its Android Automotive OS system integration expertise.
The pair believe that the massive deployment of 5G infrastructure means that operator TV apps deployment in major car brands are only a matter of time.

iWedia said that its deployments with Sky Deutschland, Bouygues Telecom, or Hikari TV by NTT Docomo could be integrated into advanced infotainment systems of OEMs with strong local presence, such as Audi, Renault, or Toyota.

Hans-Jürgen Désor, CEO, iWedia, said: “As we project towards autonomous driving step-by-steps reality, it is increasingly clear that automotive OEMs must address customers’ need for more of quality content. We are confident that with our Player IP, our portfolio, background of over a dozen developed OTT applications for TV operators worldwide, RT-RK’s integration services and automotive perspective included, we can help OEMs bring new content in vehicles, helping them stay ahead of the game at a time when the competition is fiercer than ever.”

Milenko Beric, CFO, RT-RK, said: “Reception of the TV signal via IP has its specifics, because a car is a terminal in move, with a changeable quality of the signal reception. RT-RK has developed a solution to compensate for this inconsistency by evaluating the trajectory and making a prediction of the signal reception along the road, offering the end customer a sophisticated choice of either the continuous, possibly delayed high-quality signal reception, or a suggestion for an alternative road with the stabile signal reception, or simply a notification that there will be an interruption of the signal along the trajectory. This is our innovative added value to our already rich portfolio of integration of digital TV in Android and infotainment environments.”

Tags: iWedia, RT-RK

Most Recent