Reelgood for Business announces international expansion

RTL and SevenOne Entertainment are setting up an advertising tech JVMetadata firm Reelgood’s commercial-oriented arm Reelgood For Business has announced a major international expansion. 

The company has expanded its data licensing programme into Canada, Australia, New Zealand, France, Spain, Italy, and Germany. Its international streaming data includes localised metadata and imagery, along with streaming availability and deeplinks across channels such as Crave and Hayu in Canada, FoxTel Now and BriBox AU for Australia, and Mubi for New Zealand.

Reelgood data leverages artificial intelligence and machine learning, which keeps its streaming data current in real-time. This is the same tech that powers Reelgood’s consumer app, used by millions of consumers around the world.

The new global territories and services will launch in Q4. 

Tim Cutting, GM of commercial at Reelgood for Business, said: “We are so excited to expand our streaming catalogue and availability metadata to new regions of the globe. We’ve built our reputation in the U.S. as the best-in-class streaming metadata in terms of quality, technology, and speed, and our international offering will be no different – our plan is to move country by country so that our non-U.S. clients can expect the same level of quality and service as our US customers. What separates us in the data provider market is this quality, speed of delivery, and breadth of coverage.”

Reelgood CEO and founder, David Sanderson, added: “We went into this space to make a consumer guide, and every metadata vendor that we used did not meet our expectations, so, we decided to build it ourselves.”

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