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Apple out to hire dozens of recruits for fledgling sports division

Apple is reportedly going on a major hiring spree as it looks to double down on its push into sports streaming.

As spotted by Front Office Sports, the iPhone maker is currently advertising 60 vacancies related to sports. These range from content and production roles to commercial and technical positions based out of Silicon Valley, New York and Los Angeles.

Apple’s sports division is led by James DeLorenzo, former head of sports at Amazon, with the report also noting that Apple wants to build up its data analytics and advertising capabilities as they pertain to sports. 

Since entering into the sports streaming market earlier this year, Apple has not been afraid to splash the cash. The company kicked off its foray into sports with a deal for MLB Friday Night Baseball, and subsequently agreed a 10-year deal with the US’s Major League Soccer (MLS) worth a reported US$250 million per year. Apple is also in the running to secure the prestigious NFL Sunday Ticket rights in what would be a major coup for the company.

The report however notes that not all 60 hires will necessarily pertain to Apple TV+. The company’s next major iOS update will see a significant increase in sports content on iPhone and iPad devices, including news and highlights within the Apple News app.

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