Synamedia acquires just-in-time cloud tech firm Quortex

Independent video software provider Synamedia has announced the acquisition of cloud video delivery platform Quortex.

Synamedia said that the purchase will enhance its cloud video network capabilities and complement its VIVID Workflow as-a-Service (WaaS) with solutions for OTT content processing.

Quortex’s key technology is its just-in-time solution, which provides the resources required at any given time. For example, if nobody is watching a channel then those resources are freed up. Quortex promises that its tech can reduce cloud costs for long tail content by up to 67%. The service is designed for any live streaming provider including telcos, cable operators, direct-to-consumer (D2C) players, and broadcasters.

Julien Signes

The Rennes-based Quortex boasts customers including beIN Media Group, M6 and Red Bee Media. Its staff in the UK and France will join Synamedia, while Quortex’s tech will be part of Synamedia’s Video Network portfolio. 

Julien Signes, EVP and General Manager of Video Network at Synamedia, said: “By pioneering just-in-time video streaming processing and delivery, Quortex has broken new ground with live services that dynamically spring to life when processing a user request. This radical change in the economics of cloud processing will accelerate the migration of live video services to the cloud. 

“We see enormous potential as we expand Quortex’s reach globally – for the fast-growing D2C live streaming market as well as our traditional service provider customer base who want to reduce infrastructure costs and meet their CO2 reduction commitments.”

Marc Baillavoine

Marc Baillavoine, CEO and Founder of Quortex, said: “With our breakthrough just-in-time approach, we have turned the live streaming model on its head, ditching the need to wastefully provision streaming resources just-in-case. We believe that with Synamedia’s global reach and complementary product lines, we can accelerate our mission to transform the agility and cost of streaming and slash its carbon footprint.”