FIFA+ launches first CTV app

Free-to-view football streamer FIFA+ has announced the launch of its first CTV app.

Available on Hisense VIDAA-powered devices (Hisense is a long-time commercial partner of the football organisation), the streamer offers access to thousands of free hours of original, live and archive football along with documentary content. 

The platform, which launched earlier this year, provides access to every FIFA World Cup and FIFA Women’s World Cup ever recorded on camera along with the promise to broadcast over 29,000 men’s matches and over 11,000 women’s matches from 100 member associations across all six confederations by the end of 2022.

Guy Edri, President of Hisense’s VIDAA platform, said: “Since launch, FIFA+ has been giving a new voice to so many fantastic stories from across the world of football, and Hisense is proud to amplify them even further by adding the platform to our VIDAA-powered devices. We’re also incredibly excited to announce the daily show, a new format for tournament coverage that will put fan culture at its core.”

Charlotte Burr, FIFA’s Director of Strategy, Corporate Development and FIFA+, added: “This is an important step for FIFA+, and we’re excited to work with Hisense as we grow the platform. Innovation is a key focus for FIFA and so Hisense’s VIDAA-powered TVs is a natural home for the FIFA+ app. Football fans with connected devices will soon be able to experience our extensive content collection directly on to their Hisense TVs.”

Digital TV Europe spoke with James Abraham, FIFA+ commissioning editor, in May. Click here to read the full interview.

Tags: FIFA, Hisense

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