beIN renews FIBA MENA deal, adds France

beIN Sports has extended its partnership with FIBA across the MENA region and added France.

beIN will broadcast FIBA’s major international and continental events until 2025 in the Middle East and North Africa. The broadcaster has also followed up its 2021 deal with France Télévisions with an agreement to show all games of the FIBA Women’s Basketball World Cup 2022, the FIBA Basketball World Cup 2023 and the FIBA Women’s EuroBasket 2023, as well as selected games of the FIBA Basketball World Cup 2023 Qualifiers being played around the world currently.  

Frank Leenders, Director General of FIBA Media and Marketing Services, said:  “We are very happy to not only continue but also further extend and strengthen the longstanding partnership with beIN, through the broadcast distribution of FIBA competitions in France for the very first time. This agreement will greatly benefit the visibility of our international events for basketball fans over the next coming years.

“With an incredible list of exciting events coming up this summer including the FIBA Basketball World Cup 2023 Qualifiers third window this month and the FIBA Women’s Basketball World Cup 2022 in September, this partnership with beIN will provide viewers with unprecedented coverage and access to FIBA competitions in the years to come.”