Synamedia acquires content discovery platform provider Utelly

Video software provider Synamedia has announced the acquisition of content discovery platform provider Utelly.

Synamedia said that the acquisition of the UK-based privately-owned Utelly will boost Synamedia Go’s content discovery capabilities. 

Utelly’s offerings include metadata aggregation, search and recommendations, along with content management and a content promotion engine. Its SaaS-based technology is already pre-integrated with the Synamedia Go video platform and will now be embedded in the Go.Aggregate add-on pack to improve discoverability.

Utelly aggregates data in real-time from multiple metadata providers – pre-integrated with Gracenote, TiVo, IMDB, Netflix and 50 others. The company utilises data and AI to enrich sparse data sets and provide customers with search and recommendations that enhance the user experience.

Paul Segre, CEO of Synamedia, said: “Every day we hear from customers that metadata aggregation is an obstacle that is negatively impacting viewer engagement. Utelly was ahead of the curve in recognizing this and developing a SaaS solution that enables end users to find content across aggregated TV and video services. Its AI-powered solution eliminates the complexity of combining data from multiple metadata providers and is a great addition to our Synamedia Go streaming platform.”

Romain Eude, Utelly founder and CEO said: “This acquisition is testament to the hard work and ingenuity of our tight knit team of developers who have put Utelly on the map. We look forward to the next step in Utelly’s journey as we become part of the Synamedia family and embrace the new opportunities on a global scale.”

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