The OTT TV industry’s global revenues are set to increase by US$21 billion in 2022 alone.
According to Digital TV Research, global revenues from OTT TV episodes and movies will reach US$224 billion in 2027, up from US$135 billion in 2021.
SVOD revenues are set to increase by US$48 billion between 2021-27 to reach US$136 billion. AVOD revenues meanwhile will increase by US$37 billion between 2021-27 to reach a total of US$70 billion.
The top five of 138 countries tracked will command 65% of global OTT revenues by 2027. A total of 25 countries will see OTT revenues of more than US$1 billion, up from 17 countries in 2021.
Simon Murray, principal analyst at Digital TV Research, said: “The US will command 45% of global revenues by 2027. We forecast that US revenues will climb by US$45 billion between 2021 and 2027 to reach US$106 billion.”
