African streamer Wi-Flix passes one million milestone

Dutch-based African streaming outfit Wi-flix says it has passed the milestone of one million paying customers after signing up 300,000 new subscribers in one year.

The video-on-demand provider said it had attracted new sign-ups by adding more content to its library and striking distribution partnerships.

The company used the million subs milestone as the hook to launch a new marketing drive giving free access to its service for 48 hours to the first 1,000 people who respond with a promotional code.

Wi-Flix launched in 2020 and is currently available in two west African markets – Ghana and Nigeria – and has a distribution partnership in place with telco MTN.

The service claims to offer over 30,000 hours of content including telenovelas, movies, sports, kids content, documentaries, educational content and over 10 popular linear channels via a service priced at around US$2.99 a month.

Wi-flix plan to expand its services to other African markets including South Africa, Lesotho, Kenya, Democratic Republic of Congo, Mozambique, Zambia and Tanzania, according to its founders.

“To reach oine million-plus subscriptions by [adding] over 300,000 plus customers in just a little over a year is a remarkable benchmark for any streaming platform that we don’t take for granted. We have recorded a 51% and 61% growth in revenues and subscriptions simultaneously in Q1 of 2022. Daily customer re-subscription turnover stands at an average of 22x in the past three months as against an average of 9x in 2021,” said co-founder and chief commercial and technology officer Louis Manu.

“We believe in the unbeatable product proposition we offer to our customers and the incredible team of experts we assembled since we launched. However reaching this milestone in this short while affirms that indeed we are on the right track to greater achievements. On the back of positive feedback from our esteemed customers this so far has also ignited the need to continue the roll-out of innovative features, original titles, and a host of developments in the pipeline. Here’s to many more milestones for the Wi-flix family.”

Bright Yeboah, co-founder and chief operations officer, said: We are very thrilled to be hitting these audacious numbers in a little over a year in operations bringing in more contents shuffling across a variety of playlists like blockbuster movies, documentaries, drama series, animations, live TV and music videos.”