Viaplay picks up PFL rights in 14 markets

The Professional Fighters League (PFL) has announced a wide broadcast rights deal with Viaplay across Europe. 

The streamer will broadcast the 2022 PFL Regular Season, Playoffs and PFL World Championship. Viaplay will be the PFL’s exclusive broadcast partner in the Nordics, Baltics, Poland and the Netherlands, while holding non-exclusive rights in an additional 10 markets. 

MMA outfit PFL is the sport’s second-largest company globally, with a quarter of its fighters ranked in the world’s top 25. Its roster includes PFL champions Kayla Harrison and Ray Cooper III, while it has live event coverage in 160 countries and a reach of 600 million viewers globally.

NENT Group chief sports officer Peter Nørrelund, said: “The PFL’s innovative structure delivers high-impact action throughout the year leading up to the biggest night in MMA – the PFL World Championship. Bringing this thrilling promotion to viewers in 10 countries shows once again that Viaplay is a European heavyweight in live sports streaming.”

PFL’s SVP International, James Frewin, said: “The Professional Fighters League is excited to announce our partnership with Viaplay to carry coverage of the upcoming 2022 PFL Regular Season, Playoffs and PFL World Championship. We are excited by our continued global expansion and look forward to delivering premium MMA content to combat sports fans across Europe.”