YFE to make RiC TV available on Magenta TV

German programmer Your Family Entertainment AG (YFE) has teamed up with MagentaTV, the TV service of Deutsche Telekom, to make family channel RiC TV available to all customers of MagentaTV in Germany. 

YFE also announced that RiC TV is now also available in HD quality.

The company said that its cooperation with MagentaTV enables Your Family Entertainment AG to offer its advertising partners an extended reach of four million customers for the channel.

With over 33 million households in the German-speaking region of Europe covered, RiC TV is available via IPTV, streaming platforms, on YouTube as well as mobile TV platforms.
Armin Schnell, EVP of sales at Your Family Entertainment AG, said: “We are proud to be able to offer RiC TV on MagentaTV and now also in HD quality! Working with such a major TV service gives us the opportunity to reach many new viewers with our entertaining and educational programmes. We are convinced that our cherished family channel will be met with great enthusiasm!”

In Deember, US-based kids content company Genius Brands International annoueced it was to acquire a 29% in YFE from Austrian shareholder F&M Film-und Medien Beteiligungs GmbH, with a plan to take overall control of the company