Freeview Play strengthens relationship with LG

UK free-to-view broadcast platform Freeview’s connected TV division Freeview Play has strengthened its relationship with TV manufacturer LG with a new five-year agreement.

The deal means that all new LG TVs will come with Freeview Play built in as standard. Freeview and LG will also work together on future product updates to continue to innovate the user experience.

Freeview Play currently has over 11 million users. In 2021, LG increased its sales share to nearly 20% of the UK TV market, and its value share to close to 30%.

Freeview Play provides over 70 live channels, and 10 on-demand players; BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS CatchUp Channels UK, Horror Bites, POP Player, STV Player, and BBC Sounds.

Simon Hunt, director of business development and strategy for Freeview Play said: “Freeview Play is going from strength to strength, and we are delighted that LG, our biggest brand TV partner, continues to show its commitment to the platform and the value it delivers to UK viewers.”

Peter Booth, commercial director CE from LG, said: “The strength of support and partnership from the Freeview Play Team at all levels makes our lives both easier and more enjoyable. The launch of the 2021 Freeview Play platform was incredibly ‘en pointe’ given the vast change and dynamics of how our joint end users have consumed world leading catch up services throughout the recent pandemic. We look forward to the next phase of our relationship.”

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